In Part 1 of this series, we looked at finding a publicist. There's no definite order to how you should build your music business team, but you can find a publicist to help you with your first album or tour. On the other hand, booking agents (or managers) will usually only want to work with more established bands, who are more likely to make their work worth their while. Before looking for a booking agent, you should probably be ready to do a small national tour or at least a large regional tour.
The instructors and faculty at Musicians Institute are a unique group of professionals. When they’re not in the classroom, they’re out working in the real world—on some big stages and major studios—with some of the top artists in the music industry. Then they bring all that intense experience back to share with the students at MI, creating an incredible and unparalleled music education experience.
Saxophonist & multi-instrumentalist Ron Dziubla is one of the guys leading this impressive type of double life: as Program Chair of MI’s Common Course department, he oversees the Harmony, Theory & Ear Training curriculum that every student takes. Meanwhile, he rocks out on saxophone on tons of gigs around town—and around the world—with guitar master Joe Bonamassa, neo-soul legend Raphael Saadiq & up-and-coming LA scenester Nick Waterhouse, among many others.
Welcome to “Build Your Team,” a 3-part series of posts where we'll tell you about who you may want to help take your career to the next level: a publicist, a booking agent and a manager.
In each case, you should not put the cart before the horse—in other words, don't let the concern for building your team distract you from making your music. You first need to have a solid body of work and some live performance experience under your belt before any serious people will want to work with you.
"She's an unrelenting b#tch, the entertainment industry," said Asking Alexandria frontman and singer-songwriter Danny Worsnop. "You just gotta stick with it."
Podcasts are ubiquitous on the Internet. It’s easy for performing musicians and producers to get in on this trend, and use podcasts to promote themselves and connect with listeners. One of the great things about the medium is that you have 100% creative control and freedom to create a podcast of any length, and with any content that you want.
Some reasons for musicians and producers to start a podcast include: